The Effectiveness of Video Messages in Public Health with High Risk Individuals

Community-based participatory research conducted in the Bronx, NY, drove the design of Project Three at Jacobi Medical Center in the Bronx. The project explores the effectiveness of video messages to re-engage high-risk individuals in HIV re-testinging as well as improve their knowledge of risk-reduction practices. Video messages were sent as text messages or emails, in Spanish or English, according to patient preferences. Based on a successful innovative video intervention model undertaken in Jacobi’s emergency department Quimera worked with Dr. Yvette Calderon and her team to help conceptualize, design and produce the video series.

This video offers some of Dr. Calderon’s thoughts about the importance of community-based participatory research along with a few snippets from the video message series.

Stay tuned for the results!

SAIS/ Johns Hopkins: Video in Practical Research Methods

Professor Raul Roman, also Co-Founder of UBELONG, has invited me in to his class on Research Methods for a number of semesters to discuss the use of video in qualitative research and evaluation. Here’s a video we did from the very first time I came to class… lots of fun, and the students were fantastic.