Community-based participatory research conducted in the Bronx, NY, drove the design of Project Three at Jacobi Medical Center in the Bronx. The project explores the effectiveness of video messages to re-engage high-risk individuals in HIV re-testinging as well as improve their knowledge of risk-reduction practices. Video messages were sent as text messages or emails, in Spanish or English, according to patient preferences. Based on a successful innovative video intervention model undertaken in Jacobi’s emergency department Quimera worked with Dr. Yvette Calderon and her team to help conceptualize, design and produce the video series.
This video offers some of Dr. Calderon’s thoughts about the importance of community-based participatory research along with a few snippets from the video message series.
Stay tuned for the results!