Quimera worked with a team of young people from LAYC to develop a community intervention to help decrease tobacco sales to minors. The strategy included the development of an educational video, conceptualized, produced and edited by the youth team. Quimera trained the team in basics of documentary film making, concept development, interviewing techniques, production and editing, guiding the team through the entire process. The team then took their educational video out to the community, targeting neighborhood shopkeepers, owners and employees, letting them better understand the health risks to young people from smoking as well as the local laws (and penalties) regulating tobacco sales to minors.
This is a snippet from the video report created by Quimera following the team throughout the project. The full version of the project video can be seen here.